How Digital Marketing Companies Are Leveraging AI and Automation

AI and automation have become key altering factors for digital marketing. A report estimates that the AI in marketing market will grow from $11.73 billion in 2020 to $82.70 billion by 2028.

This rapid growth is driven by machine learning’s ability to enhance data analysis, target audiences effectively, and customize content. In today’s competitive digital landscape, digital marketing companies are increasingly integrating AI and automation into their strategic and programmatic approaches.

Let’s explore how digital marketing companies are leveraging AI and automation in five key areas: predictive analytics, automatic ads, content generation and promotion, chatbots, and SEO.

How Digital Marketing Agencies Use AI and Automation

Predictive Analytics

Predictive analytics is acknowledged as one of the most crucial technologies of artificial intelligence in digital marketing. Using trend analysis, customer and past data, business predictive analysis tools can predict outcomes so marketers can base their decisions on predictive models.

To begin with, machine-based tools gather huge swathes of data about customers’ preferences, behavior and purchasing habits. This data can therefore be processed by AI to allow digital marketing agencies to approximate potential trends, thereby having the ability to predict customer needs.

Another bonus of adopting predictive analytics in marketing is it helps to fine tune campaigns. It can also look for which strategies were effective in carrying out previous campaigns and look for KPIs to help optimize the campaign in the future. This means that agencies are able to appropriately distribute their budgets and gain higher return on investment.

Automated Ads

AI is revolutionizing ad creation and targeting. Conventional advertising is an elaborate process that includes demographic analysis of prospective audiences, ad development, and evaluation. Still, using AI and automation, digital marketing companies are able to bring much of this process into more efficient, productive environments.

Currently, even platforms such as Google Ads and Facebook Ads, use ML to self-allocate bids, find the most effective target audience, and choose the right place for the ad automatically. From the previous campaign activities, such programs can recommend successful ad types, message promos, and the best time to post for optimum outreach.

In addition, automated ads enable agencies to conduct the A/B test with greater scale. Through the use of AI, several variants of ad creative can be trialed and it is relatively easy to compare which creative appeals to a certain demographic, all without the need for tweaking by the marketer.

AI in Content Creation and Distribution

AI saves time within content creation and improves the speed of delivering content without much influence on the quality of content created by digital marketing companies. AI writing includes content ideation using natural language processing (NLP), first draft writing using content generation and reiteration, and idea improvement using machine learning.

As we know some writing AI tools like ChatGPT, Jasper, Writesonic that marketers can use to create blog posts, social media updates, product descriptions, product comparisons, etc. These tools look at the number of visitors and the frequency of visitor engagement, keywords, and competitors’ content to create and share interesting content that is related to the trends on the microblogging site.

Additionally, AI accelerates content delivery and learns the right platforms and occasions to communicate with objective customers. Hootsuite or Buffer or Sprinklr identify how audiences behave, how long the audiences remain active, and how they interact with different platforms and communities. This helps to schedule the posts at the time when audiences are most likely to be active and engaged.

Chatbots

Organizations in the sphere of digital marketing need AI chatbots as tools that can improve the offering of client services in the modern digital space. By interacting with customer requests at any time, a chatbot contributes to the enhancement of the customer experience.

Chatbots employ NLP to identify buyer questions and give appropriate feedback, which makes it possible to change the buyer service system. It can cover straightforward questions that are frequently asked to the company in addition to acting as a guide to help customers make their decisions in many situations, for instance in picking between alternatives in the product line or when using an online portal.

To the marketing agencies out there, chatbots are excellent sources of leads. Most companies employ chatbots to filter leads through questions, discover the purpose of using a site, and getting users’ details. This enables agencies to work through the leads and only provide the best ones the sales teams need to close.

AI in SEO

Indeed, SEO is an important aspect of digital marketing, and the usage of AI has given it much more precision. Preprogrammed SEO software are also capable of comparing the pattern of the search queries, website traffic, and competitor analysis comprehensively to enable the agencies of deploying data-driven SEO strategies.

There are several uses of AI in SEO of which the most common one is keyword research. Websites such as Ahrefs as well as SEMrush employ machine learning to the identification of keywords best suitable for a particular web page based on the volume of traffic, degree of competition, as well as the users’ expectation. Knowing which of the keywords is most popular, agencies can then target the specific phrases that will be most effective on the agency’s website.

In the basket of techniques, AI is also instrumental in content optimization. With the help of natural language generation, AI finds the ways of how existing texts may be supplemented or rearranged to contain the necessary keywords or will provide better understanding to the reader. This guarantees that a subject is likely to be interesting and at the same time optimizable for the search engine.

To summarize, AI and automation are quickly becoming the means through which digital marketing firms can make better decisions and produce results more quickly. Whether in predictive analytics and targeting of advertisements, content generation and customer interactions via chatbots and more, artificial intelligence is opening new benefits for the industry, constantly raising the bar.

If you are an organization that wants to employ AI in its digital marketing strategies, EZ Rankings provides different AI-based SEO services. EZ Rankings as one of the topmost digital marketing companies in AI has several years of experience in this field to help you take the lead.