Game-Changing Features in Modern Video Editing Software for Explainer Videos

Creating professional explainer videos might sound like an exhausting job, and we get it. There are so many things you have to keep in mind: from recording specifics to hundreds of modern video editing features.

But you shouldn’t let it intimidate you. Video editing is constantly evolving, and new features designed to make the job easier for you are introduced every year.

So let’s take a look at some of these game-changing features and discuss how they can improve your life.

Why Use Video Editing for Explainer Videos?

There’s nothing wrong with sharing raw footage. But if you want your explainers to be truly successful, video editing is a must.

Video editing comes in many forms: from simple cuts and titles to advanced effects and motion graphics. All of these elements make explainers both more entertaining and easier to understand.

Not every explainer video has to include complex 3D animations (although some of them might benefit from such elements). However, using simple text and smooth transitions is crucial.

Since the sole purpose of explainer videos is to clarify difficult concepts, it’s crucial to make the message as clear as possible. Various graphics and text are the best way to do so.

Moreover, visual explanation might not be enough for a significant number of people. That’s where video editing comes in once again. It allows you to add voiceovers to make your message clearer.

You may watch some successful explainer video examples to see how much editing has transformed them:

https://blog.hubspot.com/marketing/explainer-videos

Game-Changing Features for Editing Explainer Videos

Now that we’ve discussed the importance of video editing in making explainer videos, let’s take a look at some modern features that you should consider using.

1. AI-Powered Editing Tools

Many video editing software now include AI tools that can analyze footage, suggest edits, and even automate certain tasks.

With AI, you can fine-tune your content without sacrificing quality. Some video editors even come with AI-driven color grading, motion tracking, and facial recognition.

For a video editor, these tools provide significant time savings while keeping their video editing sharp.

2. Intuitive Motion Graphics and Animation Tools

Motion graphics and animation help bring abstract concepts to life in explainer videos.

Modern video editing software often include intuitive animation tools, allowing creators to add kinetic typography, dynamic illustrations, and custom animations without needing a separate animation suite. These tools make it easy to add movement to text, logos, or illustrations.

3. Enhanced Audio Tools

Great visuals are crucial, but you should never forget about audio. Modern video editors understand this, incorporating enhanced audio tools designed to capture and edit sound to match the professional quality of the visuals.

Many video editing software packages now come with audio editing features that include noise reduction, audio leveling, and automatic syncing of voiceovers with video clips.

Explainer videos often rely on voiceovers to guide viewers through the content, and advanced audio tools are a must for clear and background noise free narration.

Some software even offer built-in music libraries with different soundtracks that you can just drag and drop onto your editing timeline.

4. Templates and Pre-Set Effects

Templates and presets are invaluable for explainer videos, especially when time is tight. High-quality video editing software typically include a wide range of templates tailored for various video styles, including explainers. These templates often come with pre-built animations, transitions, and effects that can be easily customized.

Using these templates helps creators free plenty of time and saves them from having to start from scratch.

5. Advanced Text Editing and Captioning

Clear text is critical in explainer videos, as it highlights key points, making them easy for viewers to digest.

Advanced text editing tools in modern video editing software allow creators to add text overlays, lower thirds, subtitles, and captions with ease. These tools often support customizable fonts, colors, and motion effects, making text both visually appealing and informative.

Captioning tools are particularly essential for explainer videos that need to reach diverse audiences or comply with accessibility standards. Built-in captioning options make explainer videos understandable even without sound, which is a very useful feature.

6. High-Quality Export Options for Different Platforms

Explainer videos are often shared across multiple platforms — social media, websites, email campaigns, and more. Export options that cater to different platforms help you maintain your content quality, no matter where you share it.

Modern video editing software include export presets for popular platforms like YouTube, Instagram, and TikTok so that the final product meets the platform’s technical requirements.

Export features help viewers see a clear, well-optimized version of your video on both a mobile phone and desktop monitor.

Final Thoughts

Making an explainer video doesn’t have to be frightening. Modern video editing software offer various tools to simplify the process.

Powerful AI tools, easy-to-use templates, motion graphics presets — all of that save content creators tons of time and make their job easier.

By using all these features, you can craft professional explainer videos that clearly communicate your message and leave a lasting impression on your audience.