Optimizing your advertising budget: how to cut costs with virtual cards

ByCaesar Social Media Marketing

Every media buyer or marketer knows that managing an advertising budget isn’t just about increasing it but also about utilizing it efficiently. With rising competition and stricter moderation on platforms like Facebook, Google, and TikTok, finding ways to optimize expenses has become crucial. One effective tool for reducing costs is virtual cards. Today, we’ll explore how virtual cards, such as those offered by PSTNET with a 3% cashback program, can help you save money, along with practical tips to lower your expenses.

Why choose virtual cards?

Virtual cards enable budget distribution, limit customization, and minimize the risk of account blocks. For example, PSTNET’s cards, based on Visa/Mastercard, offer access to over 25 BINs from banks in the U.S. and Europe, reducing the likelihood of payment rejections. Additionally, these cards are protected by 3D Secure technology, making them a reliable choice even for managing large budgets.

5 secrets to saving with virtual cards

1. Use cashback to recover a portion of your budget

If you’re managing large-scale campaigns, cashback can be a powerful savings tool. For instance, PSTNET offers a 3% cashback through its PST Private program. This program allows the issuance of premium credit cards for advertising. Suppose your advertising budget is $10,000. You’ll receive $300 back, which can be reinvested in testing new hypotheses or launching additional campaigns.

Pro tip: Plan campaign launches at the beginning of the month to ensure cashback from the previous budget is already credited to your account, minimizing downtime.

2. Verify the card’s BIN before use

Matching the campaign location with the card’s BIN country significantly impacts transaction success rates. PSTNET provides a free BIN checker tool called Pulse, allowing you to analyze BIN data before using a card. For example, you can pre-check transaction success rates and average spending volumes per card. This is especially useful for campaigns in regions sensitive to payment origins.

Pro tip: Use different BINs for A/B testing. For instance, test the same audience with cards using European and U.S. BINs. This helps identify where moderation is more lenient, saving budget on ad approvals.

3. Distribute budgets across multiple cards

Instead of using one card for your entire budget, allocate funds across several cards. This allows for better tracking of campaign performance and protects your budget from sudden blocks. For example, when launching campaigns targeting different audiences, create separate cards with individual spending limits.

PSTNET provides tools for setting limits and monitoring expenses. Their team collaboration tools feature enables role assignments within your team and tracks individual spending.

Pro tip: Set weekly limits on cards to prevent overspending. This is especially useful when managing multiple advertising directions simultaneously.

4. Save on fees

Fees for balance top-ups and transactions can significantly impact your overall ad costs. PSTNET offers a minimal top-up fee of 3%. Additionally, there are no fees for transactions, withdrawals, or operations on blocked or frozen cards.

Pro tip: When working with international clients, request payment in USDT. This eliminates conversion costs and additional fees.

5. Consider the PST Private program for a tailored solution

For high-volume advertising, consider joining the PST Private program. It’s suitable for both large and small budgets, offering up to 100 free card issuances per month, alongside a 3% cashback.

Pro tip: Even if you’re testing a new niche, start with the Extra Small package, which includes one card with all program benefits. This allows you to experience the advantages of virtual cards without significant investment. For large-scale projects, opt for the Large package to maximize the program’s benefits.

Additional features of PSTNET cards

Beyond the core benefits, PSTNET cards offer several features that enhance their usability and cost-effectiveness:

  • Support for 18 crypto coins for top-ups:
    In addition to popular cryptocurrencies like BTC and USDT, PSTNET supports 16 other options, providing flexibility for international clients.
  • Top-ups via SWIFT/SEPA and Visa/Mastercard:
    Users can fund cards through bank transfers (SWIFT/SEPA) or other Visa/Mastercard cards, expanding the range of payment options.
  • Quick registration process:
    Registering on the platform takes just a few minutes. You can use Apple ID, Google, Telegram, WhatsApp, or email for a fast and convenient setup.
  • Telegram bot for notifications and 3D Secure sodes:
    A built-in Telegram bot delivers real-time transaction alerts and 3D Secure codes, enhancing security and convenience.
  • 24/7 customer support:
    Users can reach customer service anytime via Telegram, WhatsApp, email, or live chat.

Optimizing your advertising budget requires careful planning. By using PSTNET’s virtual cards, you gain flexibility, control, and the ability to save at every step of your budget management process. Stay consistent with your savings strategy and expense management, and your campaigns will deliver better results with lower costs.

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